4 keys for making any small business ad spending count

Hardly a week goes by where a client or another small business owner doesn’t ask me about spending money on radio, newspaper or TV advertisements. This recurring question isn’t as much a function of the value of those advertising media as a response … [Read more...]

Telling reporters ‘No comment’ says a great deal more

Everyday people offer news reporters a simple response when they elect not to be interviewed for a story: “No comment.” And while these words are accurate in their intent, people hearing and reading those words add a great deal to that statement – … [Read more...]

Aim lower to score more action on press releases

A basketball player moves within his shot range, rather than firing a shot from the 90 feet away. Although possible, the odds against him making a half-court or full-court shot are great. The same holds true for public relations. Too many small … [Read more...]

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