Marketing isn’t a luxury; it’s a necessity for small businesses

Small businesses that cut marketing from their budgets or never included a budget item for marketing are doing so at their own peril. Those small businesses that eliminate marketing often reason that it's an easier cut that eliminating employees. … [Read more...]

Guess why most small business marketing efforts fail?

The No. 1 reason why small businesses fail at marketing is lack of accountability. Put another way, marketing to most small business owners isn't as important as paying taxes or answering business calls. It's a nice-to-have for many businesses – to … [Read more...]

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