Owners should seize media opportunity on Small Business Saturday

The media is going to cover Small Business Saturday. It is a holiday weekend. It is new and it is an easy story. That makes it a certainty for local media to cover as a  pre-Christmas or post-Black Friday story on Saturday -- and probably Sunday, … [Read more...]

Aim lower to score more action on press releases

A basketball player moves within his shot range, rather than firing a shot from the 90 feet away. Although possible, the odds against him making a half-court or full-court shot are great. The same holds true for public relations. Too many small … [Read more...]

This is an example of popup. Please create your custom popup inside your admin panel. Go to Settings > Right Click Popup
Powered by Right Click Popup