Marketing isn’t a luxury; it’s a necessity for small businesses

Small businesses that cut marketing from their budgets or never included a budget item for marketing are doing so at their own peril. Those small businesses that eliminate marketing often reason that it's an easier cut that eliminating employees. … [Read more...]

Finding a business’ ideal customers is key to cost-effective marketing

Many – too many, in fact – business owners see their ideal customer as any customer who has money. Some owners will focus slightly more, saying their ideal client is anyone willing to spend money on their product or service. This faulty perception of … [Read more...]

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