Are you making referrals easy for your customers?

Word of mouth referrals power my business, but the person making the referral can only say so much. By giving him or her easy methods to connect people with my business, I keep from putting my customers in an awkward position that prevents them from … [Read more...]

5 reasons why your website must launch your online marketing

Recently, I explained to a small business owner that his interest in starting a business social media campaign was premature; he didn’t have a website for his business yet. He told me that everyone tells him he needs to be on Facebook, Google + and … [Read more...]

3 hints about great small business marketing learned at a wedding

Last weekend I attended the long-awaited wedding of a niece. Over the last year, including several months when she lived with us, I have had a front row seat, sometimes self-imposed, on wedding preparation. And while many of us choose to marry, the … [Read more...]

What if your business couldn’t use email to communicate with clients?

A few agonizing weeks of intermittent business email delivery problems has offered me four important business lessons. Every day or two, a client has asked why I haven’t responded to his or her emails. The reason is simple: I never received the … [Read more...]

4 keys for making any small business ad spending count

Hardly a week goes by where a client or another small business owner doesn’t ask me about spending money on radio, newspaper or TV advertisements. This recurring question isn’t as much a function of the value of those advertising media as a response … [Read more...]

Tablets, mobile phones now accounting for more than half of e-commerce

The scales are tipping toward device mobile sales, meaning small businesses that aren’t powerfully online are really putting themselves behind the eight ball. Consumer mobile purchases reached an all-time high in 2013, with nearly $60 billion in … [Read more...]

Are you abandoning potential customers and don’t even know it?

How many times have to you seen a company’s Facebook page or blog page, and noticed that the last update was months ago? It happens all the time. Facebook, Google Plus, LinkedIn and the blogosphere are littered with short-term attempts by … [Read more...]

4 vital marketing items every small business must budget for

Marketing is an important component of success for any small business. If people don’t know about the business, they aren’t going to buy from it. Prudent marketing expenses bridge the gap between your business and your potential buyers. Many small … [Read more...]

Good word of mouth follows those businesses who dare to be different

On a recent anniversary trip to wineries in Sonoma County, California, one company stood out among all the rest because of how it presented the process of sampling wines. Now keep in mind that most of what happens in Sonoma County, as well as in … [Read more...]

Are you ready for when Siri starts tapping Bing’s search results?

Everyone with a presence on the Internet spends a great deal of time and money worrying about what Google thinks about them. We stress over its Page Rankings, its algorithms and every other little thing about Google. Some days, I think I worry more … [Read more...]

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