5 Important things to know about your business coach.

Member of the Coach's Coach Business Coach Certification Program.

4 Important things to know about your business coach.

Retail Leadership.

One of the first jobs Bob Graham had in his youth was working as a salesperson in a Radio Shack franchise in his Calgary neighborhood. Little did he know, this part-time role would transform into a 20-year career in the retail electronics industry including 10 years managing and later owning a top 10% ranked Radio Shack franchise. After selling his franchise he began a 7-year stint with Sony Store Canada. At Sony Store he worked his way up to Regional Manager overseeing 9 locations in 3 cities. At Sony, Bob Graham taught his managers to: interpret their P&Ls, CRM methods, and an interactive 3-day sales course. Bob Graham won awards and commendations for merchandising, innovation and sales.

A Journalist's Knack for Asking Questions

Bob Graham studied journalism in undergraduate and graduate school. Having served as a reporter and editor for several weekly newspapers and trade publications, and having written numerous freelance articles for the Baltimore Sun, Archaeology and other publications, he brings a journalist's keen eye and skill at asking important questions to his coaching discussions. He also isn't afraid to ask the question that most people might shy away from asking. These inquiries often spark real opportunity and change.

Commercial Product: National VP of Sales.

Bob Graham's next major achievement involved companies selling office furniture. As VP of Furniture Sales for Alberta for Corporate Express Canada, Bob Graham grew his division to the top region in Canada. He totally revamped the business format in Edmonton and then sold the national president on a nationwide conversion program. Bob Graham then became the VP of Furniture Sales for Canada and moved to head the office in Mississauga to complete the conversion work and manage the team. Bob Graham grew and aligned his 9 branch locations across Canada from $64M in sales to $89M in just 3 years, a 39% increase.

Steeped in Marketing & Customer Service

Bob Graham started his career at the age of 12 as a newspaper delivery boy. (Yes, he is that old.) Since then he has served in a number of public relations and customer service roles, giving him a unique lens with which to look at these issues. He continues to put his skills developed as a spokesman for the Maryland Department of Natural Resources and public relations manager for Calvert Education Services to use for his clients. He has helped them develop public relations and marketing campaigns, and led workshops at conferences like the National Hardwood Lumber Association Annual Conference at the Future Business Leaders of America National Conference on sales and customer service.

Manufacturing Sales-Western Canadian VP of Sales.

Moving back to Alberta in 2011, Bob Graham took on the role of VP Sales for the Retail and Dealer division of Expocrete, a manufacturer and marketer of concrete hardscape products. Responsible for approximately $35M in sales for Western Canada through large retailers like Home Depot, Lowes, Home Hardware and Rona, as well as an extensive independent dealer distribution network. Bob Graham and the Expocrete executive team built up the business over the next few years with a first-year increase in Bob Graham's area of 25% and then the business was sold to construction material giant, Oldcastle.

Author and Podcast Cohost

Bob Graham has used his business experience to write two books. The first, The 55 Soft Skills That Guide Employee and Organizational Success, published in 2018, offers the first comprehensive list of the soft skills used in the workplace. Used as a textbook at some universities and colleges, the book sparked The Serious Soft Skills Podcast, cohosted with Dr. Tobin Porterfield, with whom he coauthored the book. More recently, he wrote The Renegade Way, published in 2021. The book explores how we are all carving our own unique pathway toward success. With co-founder Tom Brush, Graham created the Renegade Success Network, the Ring of Renegades Facebook Group and the Today's Antidote daily podcast.

Western Canadian Sales Director.

Moving to a much larger construction product business in 2017, Bob Graham became the head of the Direct to Consumer Channel for All Weather Windows in Edmonton. Bob Graham was later asked to take on the Director of Sales role for the Dealer Channel for all of Western Canada. Bob Graham had progressively moved up at All Weather from $30M in sales responsibility to nearly $100 in two years before Oil and Gas price drops and COVID-19 issues required drastic staff reductions. It was at this point Bob Graham started Bigger Pie Strategies.

Varied Experiences That Benefit You

From customer service and public relations to teaching and sales, not to mention helping with exit strategies and even couples negotiating a business they own together, Bob Graham has an array of experience that he can put to work for you. Coupled with his huge network of vendors, he can help you find the freedom your business can and should be providing you.

Husband, Father, Volunteer and Luge Athlete.

Married since 1982, has two sons, both married, and 3 grandsons. Bob Graham spent 10 years with his wife in volunteer leadership roles with a boy's youth organization. He helped develop the winter sport of Luge in Canada in preparation for the 1988 Calgary Winter Olympic Games. He was a member of the National Natural Luge team for 3 years, racing in Europe and Canada, Canadian Men’s Champion in 1986, coached young luge athletes and held various leadership roles in the Canadian Luge Association including National President. Other activities included ten years in martial arts and then another decade learning and teaching Taoist Tai-Chi. Bob Graham completed a Masters in Business Administration degree, in 2007.

Chris Bradley

Head of Growth at

eadCheck Health

Bob Graham is a consummate professional offering a valuable combination of education and experience well suited to his senior management role. Bob Graham is able to plan and execute business strategy on a national scale while adjusting for regional differences. His success in this respect has been his ability to leverage internal and external (supplier) relationships that simply put - make the plan work. Importantly, Bob Graham is known as a strong contributor to both his colleagues and the community.

Brenda Redwood

Regional Manager,

DTC All Weather Windows

I've had the honor to be mentored by Bob Graham. Bob Graham is a leader first and foremost, the finest of fine who leads by example. He is respected by all, a great listener, truthful and honest. What I appreciated most about Bob Graham is his visionary outlook and impact on business and creative solutions. His brilliant mind is an exemplary asset to any organization. He is polished and professional. What a privilege to work with this man and to witness his impact on others.

Colin Wiebe

VP Sales and Marketing,

All Weather Windows

Overall, Bob Graham is an exceptional and experienced leader that brings a calm approach, an executive presence and a logical direction to all groups he engages with. I was able to see this with his clients, subordinates, peers and leaders in his time in multiple roles at AWW. He conducts himself with the highest degree of professionalism in any situation and is seen as a genuine leader that strives for sustainable results. I would highly recommend Bob Graham for any role in Sales Leadership, Senior Management or Executive Leadership

Eric Dexter

Chief Operating Officer

of Tier One Engineering & Testing

Bob Graham is my business Buddha.....Just so you know this morning's call with you was probably the single most important call to date. Thank you! I believe I have made a breakthrough.

Brendan McAdams

Entrepreneur, Co-Founder

of ExpertScape and Founder of Kiinetics

Bob Graham is like a Swiss Army knife for your business.

Business owners come to me when they are frustrated and confused about growing their business, or they feel their life goals are lacking the results they want. When a business owner decides to seek someone to help them accelerate their results and become successful or achieve greater success, they can feel confident when they choose Bigger Pie Strategies and Bob Graham

​If you are experiencing any or all of the following concerns:

1. Lack of sales

2. Slow business growth

3. Low Profits

4. Other business challenges including COVID-19

I CAN HELP! I am so confident in my ability to increase your business sales, profitability or solve other challenges that I even guarantee my results.

Business owners come to me when they are frustrated and confused about growing their business, or they feel their life goals are lacking the results they want. When a business owner decides to seek someone to help them accelerate their results and become successful or achieve greater success, they can feel confident when they choose Bigger Pie Strategies and Bob Graham.


​If you are experiencing any or all of the following concerns:

1. Lack of sales

2. Slow business growth

3. Low Profits

4. Other business challenges including COVID-19

I CAN HELP! I am so confident in my ability to increase your business sales, profitability or solve other challenges that I even guarantee my results.

I guarantee the results and time frame we agree on will be achieved provided you do your part of the work in my coaching program, or I will work for free for you until we achieve them.

I guarantee the results and time frame we agree on will be achieved

provided you do your part of the work in my coaching program,

or I will work for free for you until we achieve them.

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