Facebook fan pages don’t spark much engagement, but they’re worth keeping

A mere 6% of company's Facebook Page fans engage with the company on the page, according to new research from Mashable, which considers engagement to be taking action such as "liking" the brand, making comments or participating in polls. Those "super … [Read more...]

If Saturday is only small biz marketing, then everyday is Black Friday

Small Business Saturday, slated for Nov. 26, the Saturday after Thanksgiving, tells a sad story about small business marketing. Small Business Saturday, sponsored by American Express, proves small business owners don't market themselves enough. And, … [Read more...]

7 essentials for building a community around a small biz Facebook page

I recently took part in the Baltimore Running Festival relay, where four of us each ran a portion of the full 26.2-mile marathon course. When the run was over, I found myself sad. It wasn't just because I knew I had lost my main motivation to push … [Read more...]

Learning about Google Plus now is good math for small biz owners

Some small business owners have asked me about the new social media tool, Google Plus or Google+. (A shout-out to Regina S., who scored me an invite!) Business pages for Google+ became available to the general public this week and so some owners may … [Read more...]

Small business owners letting growing social media parade pass them by

Nearly half of small business owners wrongly assume that since they either don't have the time or interest in Facebook, Twitter or LinkedIn that their current and prospective customers don't either. The fact is that nothing could be further from the … [Read more...]

Are you benefiting from the paradigm shift in small business marketing?

Marketing has undergone a huge shift in the last few years, as the Internet and social media have claimed a bigger share of people's time. The old practice of “push marketing” has been replaced. What is push marketing? It is when companies push … [Read more...]

Boost in self-esteem on Facebook makes pages perfect marketing sites

Facebook appears to be providing the audience ripe for a marketing message. A new study suggesting Facebook has a positive effect on the self-esteem of users means it might be the ideal tool to market goods and services. Small business owners should … [Read more...]

With bathroom use real, discounting Facebook is flushing money away

A friend criticized a post I had on LinkedIn, saying, "FB is unstoppable juggernaut dominating our online experience." (Here’s the link to the source of the quote.) Here’s what my friend said about Facebook: “I found it to be a haven for … [Read more...]

If fewer fingers do the walking, owners must get them clicking

The phone book, once the go-to advertising vehicle, is joining other obsolete items such as 8-tracks and daisy-wheel printers. A press release (shown below) from Ron Sachs Communications/Mason-Dixon explains the details, but what it doesn’t say … [Read more...]

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