Small Business Saturday, which is Nov. 24 this year, garners great attention, in part because its main sponsor, American Express, has been advertising it heavily for the last few weeks. Small Business Saturday, whose motto is Shop Small, encourages … [Read more...]
Why promoting Small Business Saturday is good for every small business
Owners should seize media opportunity on Small Business Saturday
The media is going to cover Small Business Saturday. It is a holiday weekend. It is new and it is an easy story. That makes it a certainty for local media to cover as a pre-Christmas or post-Black Friday story on Saturday -- and probably Sunday, … [Read more...]

Bob Graham is CEO of Bigger Pie Strategies. He has more than two decades of experience in marketing, public relations and journalism.






