Telling reporters ‘No comment’ says a great deal more

Everyday people offer news reporters a simple response when they elect not to be interviewed for a story: “No comment.” And while these words are accurate in their intent, people hearing and reading those words add a great deal to that statement … [Read more...]

Aim lower to score more action on press releases

A basketball player moves within his shot range, rather than firing a shot from the 90 feet away. Although possible, the odds against him making a half-court or full-court shot are great. The same holds true for public relations. Too many small … [Read more...]