message

posted on September 27, 2010 by bgwriter

If big boys lose control of the message, what can the rest of us do?

Controlling the message is a key component of any marketing and public relations campaign. In fact, it’s the only barometer for determining the success of a campaign. The challenge is what appeals and frustrates many who get involved in PR and … [Read more...]

Filed Under: Blog Tagged With: control, image, Jimmy Carter, message, NPR, PR, president

About Bigger Pie Strategies

Bob Graham - CEO of Bigger Pie Strategies

Bob Graham is CEO of Bigger Pie Strategies. He has more than two decades of experience in marketing, public relations and journalism.

He uses that experience and his innovative approach to marketing to help small businesses achieve their marketing goals in an affordable, efficient way.

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Client Testimonials

"The most impressive aspect of Bob's style of work is that he consumed himself in our culture and services. He truly inhaled our culture, studied our history, learned about our services and goals, and examined us thoroughly prior to even starting the project....Bob is a consumate professional with a a wealth of innovative knowledge in an every-changing world of marketing. He is highly attentive, masterful in his human relation skills, excellent problem-solver, prudent decision-maker and extremely flexible in his work style. His work ethic, integrity, character and how he conducts himself is beyond reproach -- a truly refreshing energy."
Sandy Meagher, Managing Partner, Elevation Corporate Health LLC

“I appreciate all the professional help you gave me with my book. I had never done anything like this before. I had enough trouble in high school and college writing essays. I had the book roughed out when we met. Your help with getting everything in the correct order made the piece look much more professional. Your suggestions with several areas made the information more understandable to the average person. Your selection of the cover made for a more sellable book. The marketing suggestions you made helped me pass my sales goal."
Bob Porterfield, Author/Photographer

"It was great experience working with you on this branding project for Cowtrip.com. This is one of the happiest invoices I have had to pay."
Terry MacGregor, CEO of Bytelion

"I've used the services of Bob Graham for many years. My projects have involved complicated legal, business, trade and policy issues involving state, national and global dimensions. I have always found his work to be of the highest order and he has greatly assisted me in my professional activities. His work is excellent and his professionalism is outstanding."
Stuart S. Malawer, Lawyer/Professor

"Bob did a fantastic job of consulting with me to take a mediocre ebook I published a couple years ago and turning it into a masterpiece that's getting downloaded from my website on a daily basis. I really appreciated how Bob was able to be loyal to my original theme while cleaning up the readability of the book. Many people have commented how much they love the way it's written. I didn't have the hear to tell them it had been turned upside down and re-birthed by someone who really knows how to write." Glenn K. Garnes, Owner, Small Business CEO

If big boys lose control of the message, what can the rest of us do?

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