3 ways LinkedIn serves as your electronic business card

Often when I mention something to do with LinkedIn, the business networking platform, people give me a weird look. It's as if they can't process that I actually can and do use LinkedIn to help my business. LinkedIn has become the go-to location for … [Read more...]

3 useful small business marketing strategies from the Summer Olympics

The incredible achievements of 10,500 athletes from 204 nations competing in the XXX Olympiad Summer Games is any marketer's dream. Billions of people paying attention, day after day and night after night. The games unfolding in London right now … [Read more...]

7 keys to guarantee small business websites stand out right away

The need for a website to click instantly with its users has never been more acute. To expect people to find the value on a page isn't going to cut it. More than half the people who are watching TV – 56%, according to a recent study – also are also … [Read more...]

3 marketing lessons for small business owners from recent derecho

Tens of thousands of people in the mid-Atlantic and Midwest regions of the U.S. suffered devastating power outages caused by a freak derecho that hit their properties June 29. My home in Maryland that lost power in weekend storms, although only for … [Read more...]

10 tips for making sure your business cards help your brand

Most business owners give out business cards, hoping that the recipient will file it someplace important and refer to it frequently for the goods or services offered by the business card's creator. When performed correctly, business cards can be a … [Read more...]

7 hints for restarting your small biz marketing efforts today

In the last few weeks, a couple of new clients have said the same thing to me, although in different words. And what they are saying is at the core of what makes a business grow – or not grow. In the course of discussions about their business and … [Read more...]

Study: Strong B2B website queues engagement with potential clients

The benefit of a B2B website that provides a clear and consistent brand message specifically targeting its ideal customers is vital in the current competitive business climate. New research reinforces this message, showing that the satisfaction … [Read more...]

Google’s new search functionality may be boon or bust to businesses

Google today (May 16) unveiled a new search engine functionality, which it hopes will better connect people to the information they want. Mashable said the new search results, called Knowledge Graph and appearing in a box on the right rail, make the … [Read more...]

The best times to post content on Facebook, Twitter and Tumblr

Bit.ly, the link shortening and tracking company, recently released its report on the best time to share links on various social media networks, according to Mashable. … [Read more...]

Finding a business’ ideal customers is key to cost-effective marketing

Many – too many, in fact – business owners see their ideal customer as any customer who has money. Some owners will focus slightly more, saying their ideal client is anyone willing to spend money on their product or service. This faulty perception of … [Read more...]

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