Some of my best marketing is done when I am not even trying to market myself. I have sold people on working with my business at social events, in stores and coffee shops, on Facebook chat pages, and even after a family funeral (long story, don't ask, … [Read more...]
posted on May 20, 2013 by
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Take off your marketing hat so you can make referrals to yourself
posted on March 27, 2013 by
Smartphone tools make the business cards you grab more valuable
More business people are realizing that one of the great benefits of a smartphone like a Droid or iPhone is the ability to scan business cards. I make it a practice to scan in any business cards I obtain at events or in meetings within 24 hours of … [Read more...]
posted on March 12, 2013 by
7 important lessons I learned from the redesigning of my website
My website recently underwent a redesign, something that like many of my clients and business colleagues I had been putting off for the perfect time. The problem is that the perfect time never seemed to come along. In going through the process, I … [Read more...]
posted on January 12, 2013 by
Find new clarity for how best to build, market your small business
Wouldn't it be great to know exactly what you should be doing to improve your business with great clarity so you wouldn't feel lost or off-track? Over the last few months, I have found a new level of clarity in my business endeavors. That clarity … [Read more...]
posted on December 3, 2012 by
Good marketing can ensure Kickstarter campaign doesn’t fall short
Too many entrepreneurs are placing all their hopes for success on Kickstarter.com or similar websites allowing people to make donations to advance their projects. Kickstarter and other websites permit entrepreneurs to solicit donations, which are … [Read more...]
posted on September 10, 2012 by
3 ways LinkedIn serves as your electronic business card
Often when I mention something to do with LinkedIn, the business networking platform, people give me a weird look. It's as if they can't process that I actually can and do use LinkedIn to help my business. LinkedIn has become the go-to location for … [Read more...]
posted on July 16, 2012 by
7 keys to guarantee small business websites stand out right away
The need for a website to click instantly with its users has never been more acute. To expect people to find the value on a page isn't going to cut it. More than half the people who are watching TV – 56%, according to a recent study – also are … [Read more...]
posted on July 10, 2012 by
3 marketing lessons for small business owners from recent derecho
Tens of thousands of people in the mid-Atlantic and Midwest regions of the U.S. suffered devastating power outages caused by a freak derecho that hit their properties June 29. My home in Maryland that lost power in weekend storms, although only for … [Read more...]
Bob Graham is CEO of Bigger Pie Strategies. He has more than two decades of experience in marketing, public relations and journalism.
