Over the last 18 to 24 months most of us have been exposed to probably more political campaigning and spin that we care to admit to ourselves. While what has become in recent months nearly non-stop advertising and promotion of candidates grates on … [Read more...]
posted on June 11, 2012 by
7 hints for restarting your small biz marketing efforts today
In the last few weeks, a couple of new clients have said the same thing to me, although in different words. And what they are saying is at the core of what makes a business grow – or not grow. In the course of discussions about their business and … [Read more...]
posted on May 14, 2012 by
Finding a business’ ideal customers is key to cost-effective marketing
Many – too many, in fact – business owners see their ideal customer as any customer who has money. Some owners will focus slightly more, saying their ideal client is anyone willing to spend money on their product or service. This faulty … [Read more...]
posted on September 8, 2011 by
5 hints for making your marketing efforts a realistic priority
Today's blog is the result of a deadline I inadvertently imposed on myself at a networking meeting two days ago. Because of the deadline and my public declaration of it, you are reading these words. On Tuesday, before a group of about eight small … [Read more...]
Bob Graham is CEO of Bigger Pie Strategies. He has more than two decades of experience in marketing, public relations and journalism.
