local media

posted on November 26, 2010 by bgwriter

Owners should seize media opportunity on Small Business Saturday

The media is going to cover Small Business Saturday. It is a holiday weekend. It is new and it is an easy story. That makes it a certainty for local media to cover as a pre-Christmas or post-Black Friday story on Saturday -- and probably Sunday, … [Read more...]

Filed Under: Blog Tagged With: American Express, local media, marketing, Small Business Saturday

posted on September 24, 2010 by bgwriter

1 Comment

Aim lower to score more action on press releases

A basketball player moves within his shot range, rather than firing a shot from the 90 feet away. Although possible, the odds against him making a half-court or full-court shot are great. The same holds true for public relations. Too many small … [Read more...]

Filed Under: Blog Tagged With: basketball, golf, local media, newspapers, PR, press releases

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Owners should seize media opportunity on Small Business Saturday

Aim lower to score more action on press releases

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