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posted on September 27, 2010 by bgwriter

If big boys lose control of the message, what can the rest of us do?

Controlling the message is a key component of any marketing and public relations campaign. In fact, it’s the only barometer for determining the success of a campaign. The challenge is what appeals and frustrates many who get involved in PR and … [Read more...]

Filed Under: Blog Tagged With: control, image, Jimmy Carter, message, NPR, PR, president

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If big boys lose control of the message, what can the rest of us do?

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