The ability to publish thoughts and ideas has never been easier or cheaper, and with the growing popularity of ebooks being viewed on Kindles, Nooks and other tablet and e-reading devices, the interest in authors providing valuable insights continues … [Read more...]
posted on April 10, 2013 by
5 ways to prepare your website like you get ready for overnight guests
We recently had some family members from North Carolina visit our house. We did extra cleaning, straightened up the guest room and other common areas they might visit and we bought food suitable to their children. We did all these things because we … [Read more...]
posted on March 27, 2013 by
Smartphone tools make the business cards you grab more valuable
More business people are realizing that one of the great benefits of a smartphone like a Droid or iPhone is the ability to scan business cards. I make it a practice to scan in any business cards I obtain at events or in meetings within 24 hours of … [Read more...]
posted on March 12, 2013 by
7 important lessons I learned from the redesigning of my website
My website recently underwent a redesign, something that like many of my clients and business colleagues I had been putting off for the perfect time. The problem is that the perfect time never seemed to come along. In going through the process, I … [Read more...]
posted on March 6, 2013 by
Buying into sequester effect could cripple small business in worst way
The sequester, the federal government’s forced reduction of more than $85 billion this year (part of more than $1 trillion in cuts over the next decade), appears ominous. No matter how those cuts affect Americans, small business owners need to put … [Read more...]
posted on February 6, 2013 by
5 simple examples of how collaboration can fuel business growth
Collaboration is one of those buzzwords that business people use all the time, but rarely mean anything to most of them. However, I use the word often – with purpose and intent. I do so because collaborative marketing – where two or more … [Read more...]
posted on January 21, 2013 by
Harbaughs show business owners need to choose new, uncharted path
The upcoming Super Bowl, pitting the Baltimore Ravens against the San Francisco 49ers, offers a great lesson for business owners. Both teams’ head coaches, brothers Jim and John Harbaugh, took big chances, which led to their teams’ eventual … [Read more...]
posted on January 12, 2013 by
Find new clarity for how best to build, market your small business
Wouldn't it be great to know exactly what you should be doing to improve your business with great clarity so you wouldn't feel lost or off-track? Over the last few months, I have found a new level of clarity in my business endeavors. That clarity … [Read more...]
posted on December 3, 2012 by
Good marketing can ensure Kickstarter campaign doesn’t fall short
Too many entrepreneurs are placing all their hopes for success on Kickstarter.com or similar websites allowing people to make donations to advance their projects. Kickstarter and other websites permit entrepreneurs to solicit donations, which are … [Read more...]
posted on November 17, 2012 by
Why promoting Small Business Saturday is good for every small business
Small Business Saturday, which is Nov. 24 this year, garners great attention, in part because its main sponsor, American Express, has been advertising it heavily for the last few weeks. Small Business Saturday, whose motto is Shop Small, encourages … [Read more...]
Bob Graham is CEO of Bigger Pie Strategies. He has more than two decades of experience in marketing, public relations and journalism. He uses that experience and his innovative approach to marketing to help small businesses achieve their marketing goals in an affordable, efficient way. Browse Bob's 
