Over the last 18 to 24 months most of us have been exposed to probably more political campaigning and spin that we care to admit to ourselves. While what has become in recent months nearly non-stop advertising and promotion of candidates grates on … [Read more...]
posted on October 17, 2012 by
10 business reputation killers that clients, prospects won’t overlook
Otherwise intelligent people often damage their business reputation with simple acts that say far more about them than they realize. Most of the time they are unaware of the effect, but the fact is that people judge us by our worst actions. Here are … [Read more...]
posted on October 1, 2012 by
Shoppers to flock to Internet, not stores, for holiday gifts this year
Small businesses lacking a website will find coal in their holiday coffers as they lose a key opportunity to reach younger shoppers this year. About three-quarters of Americans say they will shop for gifts online this holiday season, according to a … [Read more...]
posted on September 17, 2012 by
Marketing isn’t a luxury; it’s a necessity for small businesses
Small businesses that cut marketing from their budgets or never included a budget item for marketing are doing so at their own peril. Those small businesses that eliminate marketing often reason that it's an easier cut that eliminating employees. … [Read more...]
posted on September 10, 2012 by
3 ways LinkedIn serves as your electronic business card
Often when I mention something to do with LinkedIn, the business networking platform, people give me a weird look. It's as if they can't process that I actually can and do use LinkedIn to help my business. LinkedIn has become the go-to location for … [Read more...]
posted on August 3, 2012 by
Free workshop Aug. 16 to explain why YOUR personal brand matters
Brands are increasingly important in business because good ones help achieve better business results. They also help each of us personally. We each have a personal brand, whether we know it or not, and that brand affects our own business pursuits and … [Read more...]
posted on July 16, 2012 by
7 keys to guarantee small business websites stand out right away
The need for a website to click instantly with its users has never been more acute. To expect people to find the value on a page isn't going to cut it. More than half the people who are watching TV – 56%, according to a recent study – also are … [Read more...]
posted on July 10, 2012 by
3 marketing lessons for small business owners from recent derecho
Tens of thousands of people in the mid-Atlantic and Midwest regions of the U.S. suffered devastating power outages caused by a freak derecho that hit their properties June 29. My home in Maryland that lost power in weekend storms, although only for … [Read more...]
Bob Graham is CEO of Bigger Pie Strategies. He has more than two decades of experience in marketing, public relations and journalism. He uses that experience and his innovative approach to marketing to help small businesses achieve their marketing goals in an affordable, efficient way. Browse Bob's 
